Who was John Collier, and what role did he play in creating a New Deal Research Paper

Who was John Collier, and what role did he play in creating a New Deal for Native People - Research Paper Example John Collier became commissioner of Indian affairs in 1933 as appointed by President Roosevelt. Under Collier’s governance, federal policies had sweeping and permanent changes in favor of the Indians. One of these federal policies was the Indian Reorganization Act of 1934, which was also known as the â€Å"Indian New Deal† or the â€Å"Wheeler-Howard Act†1. The Indian Reorganization Act under Collier made lasting changes in the federal policy concerning Native Americans. One of these changes is ending the allotment of the tribal land to non-Native Americans. Two other changes include the act encouraging tribes to establish their own self-government and building a loan in order to finance tribe members who are putting up a business2. Prior to and aside from becoming a commissioner of Indian affairs, John Collier was also the executive secretary for the American Indian Defense Association, or AIDA, an organization which he himself founded in 1923, in order to fight for the protection of tribal property and religious freedom of Native Americans. Through the institution of AIDA, Collier was able to recommend doing away with the teaching to Indians of only the cultural values of whites. At the same time, it recommended that that Indian Service must provide the youth and their parents the necessary tools that will help them adapt not only to whites but also to Indians3. John Collier also asked Congress for the repeal of the Dawes Severalty Act of 1887. This particular law pressured American Indian tribes to abolish their own community lands and to have individually owned lands instead. The purpose of this was to promote Indian assimilation into the society of American whites. The Bureau of Indian Affairs, which Collier headed in 1933 provided for the successful passing of the Indian Reorganization Act in Congress4. John Collier’s idea of a â€Å"New Deal† for American Indians during his time definitely was all about the betterment o f this particular group of people. He became commissioner of Indian Affairs in 1933 and so helped reform law in favor of the Indians through the Indian Reorganization Act. He was also the founder and executive secretary of the American Indian Defense Association, which issued recommendations on how Indians should be treated and educated. Lastly, he asked Congress to repeal the Dawes Act of 1887 in order to protect the tribal lands of the Indians. Explain French patterns of contact with Native Americans: How did their goals and type of colonization affect the success or failure of relations with Native groups? The French colonizers’ diplomacy and immersion into Native American culture guaranteed the success of their colonization. The French arrived in North America in the 1600s5, and established their colony there. However, unlike the British, who did not respect the natives, the French afforded them with the best treatment as possible. The success of the colonial techniques o f the French that helped them establish New France in Canada was mainly due to their immersion in American Indian culture. The French were very interested in the culture and customs of Native Americans. The French took the time to learn the languages, habits and the ways of the Native American

Request for Funds to Expand to Outdoor Catering Assignment

Request for Funds to Expand to Outdoor Catering - Assignment Example As such, the restaurant is considering other options that can help it serve its distinguished customers adequately. Currently, the fast food market is experiencing a rapid growth due to the increase of the working class customers. These are a group of customers who have money to spend and thus offering opportunities for investors to venture into the fast food industry. In this regard, this proposal invites venture capitalist to help Seasoned Catering to expand its business to outdoor catering. Seasoned Catering is a fast food restaurant that serves organic fast food to its customers. Over the years, the restaurant has seen its customer base expand due to an emphasis on healthier food products. Currently, Seasoned Catering has one outlet located in the city center and mainly serves the working class who has limited time to cook at home. The prices for Seasoned Catering products are customer friendly and this has helped to increase the demand for products from the restaurant. The restaurant at the moment has a staff consisting of 10 caterers and two management staff. However, the increasing number of customers means there is need to add more staff members to improve service delivery. While the restaurants maintain a focus on its working-class customers, it has also noticed the opportunity to also serve customers at their doorstep. This would help to improve the restaurant's sales volume and profits by over 70%. However, Seasoned Catering lacks adequate start-up that can ensu re it reaches organic fast-food customers in different locations around the city (Woolard & Condon, 2013). The outdoor catering for fast food is a new service in the market and it provides significant opportunities to increase sales and profits respectively.  

Biological Sciences Task Cells Biology Essay

Biological Sciences Task Cells Biology Essay Cells are grouped to form tissues, and each of them has specialised role. Our body develops from a cell known as the zygote that is the consequences of the fusion of the female ovum (egg cell) and the spermatozoon of the male (germ cell). Single cells are very tiny and cannot be seen with the naked eye. Cell types are distinguished by their dye (colouring) and by their shape and size. Cells consist of plasma membrane within which is number of organelles. Nucleus: it is a small electron particles composed of ribosomal RNA. The nucleus contains our bodys genetic substance that is in the form of large molecules of deoxyribonucleic acid (DNA). There are dozens of DNA molecules called chromosomes. The molecule of DNA is a series of nucleotide molecules known as proteins, and are connected by phosphate-sugar molecules. The nucleotide molecules contain one of the following materials known as bases: adenine (A), thiamine (T), guanine (G), cytosine (C). The bases are in set pattern; an in one chain is matching with T in the other and G with C. In this order of arrangement, each chain is complementary to the other. Every cell has the total match of genes needed to synthesise all the proteins, but majority of cells merely synthesise proteins that are suitable for their functions. It means enzymes can only be produced if the controlling gene is present, and when gene is missing, the linked enzyme is missing and there will be no chemical change. The RNA is responsible for the transfer of information from DNA to the cytoplasm where proteins are synthesised. Genetic information passes from DNA to RNA encouraging protein synthesis. (Anatomy and Physiology, 7th ed, 1990). Cell membrane: it is the most important organelle; it holds and keeps the cell intact. Cell membrane is moveable, and it moves along narrow passage. It is made up of phospholipids bilayers (two molecule layers), and has hydrophilic heads which are soluble in water and hydrophobic tails which are not soluble in water. The head has lipid molecules and a phosphate group (PO4) at the end. The apex and underneath layers of the membrane have stems that are facing each other. It also has proteins of which some are with carbohydrate. The cell membrane has 4 major functions, which are to maintain homeostasis, control the materials that can go in and out of the cell, and hold the cell together. (Cdli.ca, 2010) Cytoplasm: it is the basic substance that fills the cell, a fluid jelly-like substance that is eight percent (8%) water and typically plain in colour. Cytoplasm is also called cytosol (cell substance). It is found within the cell membrane and surrounds the nuclear cover and the cytoplasmic organelles. It is a substance that is made up of molecules and in which all the cells organelles are suspended and held as one by a fatty membrane. Cytoplasm can only be seen through an electron microscope, and it comes into view as a three dimensional lattice protein rich strands called microtrabecular lattice (MTL). It interconnects and holds other hard (solid) structure in the cytoplasm. The cytoplasm helps to move substances and it changes shape as it moves. (sln.fi.edu, 2010). Task 1.2 Explain the structure and function of the main cellular organelles. Nucleus: they are small electron particles that have ribosomal RNA. The RNA is responsible for the transfer of information from DNA to the cytoplasm where proteins are synthesised. Genetic information passes from DNA to RNA encouraging protein synthesis. (Anatomy and Physiology, 7th ed, 1990). Cell membrane: it is a sphere-shaped structure, and it is rich in ribosomal RNA and protein. It surrounds the contents of the cell and controls the flow of materials into and out of the cell. (HUMAN BODY, 2001). Mitochondria: it contains varieties of organelles, e.g, mitochondria and lysosomes. They are found in the cytoplasm and sometimes referred to as the power house of the cell. It produces a material known as adenosine triphosphate (ATP) which carries energy in all cells. (Anatomy and Physiology, 7th ed, 1990), (HUMAN BODY, 2001) Endoplasmic reticulum: it contains DNA and synthesises specialised proteins, e.g., muscle protein and steroid hormones, and it is linked with detoxification (process of removing a toxic substance) of some drugs. Endoplasmic reticulum is dotted with ribosomes, which consist of RNA. It helps to transport substances through the cell. (Anatomy and Physiology, 7th ed, 1990), (HUMAN BODY, 2001) Nucleolus: a tiny structure that is inside the nucleus. It permits the transportation of water-soluble molecules across the nucleus. Golgi complex: a heap of compressed sacs. It receive and process protein, the proteins are made to order and then released at the cell membrane. (HUMAN BODY, 2001) Lysosomes: potent enzymes; they mortify dangerous substances that is in the cell, and also dispose of other unwanted materials and weary organelles. (HUMAN BODY, 2001) Ribosome: they are tiny granular structure, and they play major role in the gathering of proteins. (HUMAN BODY, 2001) Nuclear pores: a membrane bound vesicle; plays a part in cellular digestive system. Task 1.3 Describe the role of nucleic acids in protein synthesis. DNA (deoxyribonucleic acid) is the genetic substance from which chromosomes in cells nucleus are formed, and it controls protein synthesis and inheritance (transmission of genetically controlled characteristics). Protein synthesis begins when the DNA coils provisionally relax at exact points. In the nucleus a doubled strand of DNA temporarily partly untwists. Transcription, which is the copying of the nucleus bases on one strand of DNA, begins to happen. Free bases match with those on DNA; adenine joins with thymine, guanine with cytosine, uracil substitutes thymine and joins with adenine. Forming a strand of messenger RNA. A completed strand of messenger RNA separates from the DNA, which twists back into place. The messenger RNA leaves the nucleus carrying the code for a protein into the cytoplasm. The messenger RNA with its series of codons (units of three nucleotides) for amino acids, attaches to a ribosome and translation starts. Translation, the sequencing of amino acids happens when free tRNA with its anticodon (units of three nucleotides) from the cytoplasm matches up and links to mRNA. When second tRNA joins, a peptide bond links the two amino acids at the ends of tRNA together, starting a peptide chain. The first tRNA separates leaving its amino acid behind. The ribosome moves along the mRNA reading the code. A third tRNA joins and the next amino acid is connected by another peptide bond. The synthesis continues until a stop or termination codon completes the process and the assembled polypeptide or protein is released. (HUMAN BODY, 2001). Task 2.1 Describe the structure and function of the cell membrane. Image of Cell membrane (lamp.tu, 2010). Cell membrane consists of a bilayer (two layers of molecules) of phospholipid (head and two tails) that is surrounded with mobile proteins. The phosphate head of phospholipid is hydrophilic, and the fatty acid tails are hydrophobic. The membrane structure depends on fatty acids molecules (lipids) in other to spread on the water surface. It is only one end of the lipid molecule that is attracted by water and the whole hydrocarbon tail is hydrophobic. The molecules form a monomolecular film on the water surface and scatter as very small droplets (drop of liquid). Fatty acids are able to support a double lipid bilayer when it is paired. Fatty acids in membranes are paired as phospholipids and glycolipids, joining saturated and unsaturated chains. Phospholipids are plentiful in membranes and glycerol, and are usually at the main structure. The fatty acid membrane is the storage place of the cell, it protects its content from dispersing casually, and it also permits control of the internal environment. Two lipid layers adhere to one another, in a double membrane, while it exposes water-soluble heads. Lipid molecules are free to glide in their layer. Common polar groups are ethanolamine, serine and choline. Sphingolipids are phospholipids with serine, their saturated hydrocarbon tails are usually longer and straighter than other membrane lipids, and it allows them cluster into rafts, which floats inside the membrane. Glycolipids are restricted to the external layer of the cell membrane. They are constructed like phospholipids, but the serine substitutes glycerol. Polar sugar chains might extend outside from the glycolipid molecules. Cholesterol straightens membranes by reducing fluidity of lipid. Rafts in particular, are rich in cholesterol. Tiny molecules that are soluble in oils, easily pass through the lipid bilayer, and they are O2 (oxygen) and CO2 (carbon dioxide). The lipid bilayers present a solid barrier to ions and other small molecules. The larger molecules do not have any chance of passing through lipid bilayers. The larger molecules are H+ (hydrogen), Na+ (sodium), K+ (potassium), Mg+ (magnesium), Ca+ (calcium), Cl+ (chlorine) and H2O (water). Membrane proteins has major role in determining what goes in and out of the cell. They detect and bind specified molecules, and then move them through the membrane barrier. About a half of the membrane has protein chains, the amount might be less in nerve cells because the membranes are rich in complex fatty acids. About a third of the cells genetic substance (DNA) codes for membrane proteins show their importance to the cell. Proteins are strings of amino acids, known as polypeptides. They fold into molecular sculptures (three dimensions), which they need in other to perform task that depend on their exact shapes and properties. Some proteins are at one side of the membrane while others go all the way through. Transmembrane protein channels transport specific molecules across the membrane. Majority of transmembrane protein have helical sections with other portions that are exposed on whichever side of the membrane. Helical section might come together to form tunnels. The helices cre ate a wave of contraction that moves ions from one side of the membrane to the other. Tiny ions, like potassium, calcium and sodium vigorously conduct across membranes by ATP-powered pumps. Some protein tunnels depend on gate to control the passive (inactive) flow of water and other polar molecules through the membrane bilayer. Protein chains might cross as beta sheet basket- like channels and allow larger molecules to pass. Protein chains might fasten in an electricity static state inside on leaflet, of the membrane, leaving the active domains to protrude (stick out) from the membrane. Long sugar chains (oligossacharides) attach to the external surface of the membrane proteins and glycolipids to form the glycocalyx. The glycocalyx declare the cells identity to the exterior. Membrane can overwhelm substances from the exterior. Endocytosis (membrane navigation) encloses large objects and drag them into the cell. Other viruses use their own membrane which can combine with the cell mem brane. (John Kyrk, 2010). Task 2.2 Explain the differences between osmosis, diffusion, active transport and bulk transport. Cells move water molecules, food particles, and other substances through the membranes. Things like water pass through easily, and others have to be moved through the channels. Solute; is a substance that dissolve in solvent to formulate solution, and solvent is a substance in which solute is dissolve to make a solution. Example is saltwater, in which salt is the solute, and water is the solvent. Diffusion is the mixing of two substances by random motion of molecules. Molecules move from an area of high concentration, to an area of low concentration. When the molecules spread out equally, diffusion stops, because there is no longer a concentration of gradient (steepness). Concentration gradient, is the difference between the concentration of molecule in one area and the concentration of molecule in an adjacent (beside) area. The system has reached its equilibrium, when the concentration of solute is the same throughout a system. Osmosis is the diffusion of water across a semipermeable (allows some types of things pass through) membrane. Water moves across membrane from a region of high concentration of water, to an area of low concentration of water. Facilitated diffusion is a movement of particles and diffusion across the cell membranes with the help of proteins in the membranes. Particles move down the concentration gradient going from high concentration to low concentration. Facilitated diffusion increases the rate of particles that cross the cell membrane. (biologymad.com, 2010) The process of diffusion, osmosis, and facilitated diffusion, does not need any energy to be used by the cell. The three processes are known as passive transport. The processes by which the cell uses energy to move particles across the membrane, is known as active transport. The cell movement of things from low concentration, to high concentration, is known as active transport, because it needs energy to do so. The cell uses active transport to keep the right balance of sodium and potassium ions in and out of the cell. This balance is vital for muscle contraction, nutrient absorption, and nerve pulse transmission. Bulk transport is for the movement large particles in and out of the cell. During bulk transport, large particles move across cell membrane packed in membrane-bound sacs. Bulk transport is of two types; exocytosis and endocytosis. Exocytosis is to move from inside the cell, to outside the cell. Wastes and cell products are packaged by the Golgi body in sacs known as Golgi vesicles. The vesicles combine with the cell membrane and materials are secreted outside the cell. Endocytosis are materials brought into the cell. Part of the cell membrane surrounds a particle that is outside the cell. The cell pinches a part of its outer membrane to form a new vesicle. When the vesicle is within the cell, it can combine with other organelles or release its contents into cytoplasm. There are two types of endocytosis; the pinocytosis and the phagocytosis. Pinocytosis is when a cell membrane surrounds a droplet of fluid and bring into the cell. Phagocytosis is when a cell engulfs (overwhelm) a solid substance and bring into the cell. Phagocytosis engulfs (surrounds and swallow) and destroys bacteria and other invaders of the body. Hypertonic solution; the concentration of solutes is higher than the concentration of solutes inside the cell, example is potatoes in salt water, water left the cells (diffuses out) and the potatoes became flexible. Hypotonic solution; solutes concentration is lower than the concentration of solutes inside the cell. Water diffuses into the cell, an example, is potatoes in distilled water, the water came into the cells, making the cell to swell and the potatoes becomes rigid Isotonic solution; the concentration of solutes equals the concentration of solutes within the cell. (biologymad.com, 2010) Task 2.3 Give examples of materials exchanged by different methods with a justification in each case. Diffusion: is a very slow process, materials exchanged, are gases oxygen and carbon dioxide. The lungs have high concentration of oxygen (O2) in the air sacs (alveoli), and a low concentration of oxygen in the blood of pulmonary capillaries. Carbon dioxide (CO2) has a low concentration in the alveoli, and a high concentration in the blood of the pulmonary capillaries. Oxygen diffuses from the air to the blood, and carbon dioxide diffuses from the blood to the air. (maexamhelp, 2010). Osmosis: it is where the cells lining the small intestine, absorb water. The exchanged material is salt. Cells take in salts and become more salty, and then water follows the salts into the cell. This process also takes place in kidneys because of its large demand of water. (maexamhelp, 2010) Active transport: nerves and muscle cells have sodium pump. Sodium ions (Na+) continually diffuse into the cell area of smaller concentration. Incoming sodium ions (Na+) are returned outside by the sodium pump. The nerve and muscle cells continually produce ATP to keep their sodium pump working. Another example is the assimilation of glucose and amino acids by the cells. The cells assimilate nutrients from digested food by the use of ATP. (maexamhelp, 2010). Filtration: blood pressure is formed by the pumping of the heart. Blood pressure force plasma and dissolve materials through the capillary membranes into the surrounding tissue spaces. This facilitates the creation of more tissue fluid and is also how cells get glucose, amino acids, and other nutrients. (Maexamhelp, 2010). Phagocytosis and Pinocytosis: cells that are stationary (immobile) receive small molecules that are attached to their membranes. The cells of the kidney tubules reabsorb small proteins by pinocytosis. (maexamhelp, 2010). Task 3.1 Explain the difference between mitosis and meiosis and explain when each occurs. Mitosis and Meiosis are both cells that have tricky division processes. Duplication of DNA occurs in both of them. The difference between mitosis and meiosis is well understood only if we know what the two cell division processes are, and they are as follows: Mitosis is a cell division process that involves eukaryotic cell dividing the chromosomes in two identical set of two daughter nuclei inside its cell nucleus. This is followed by cytokinesis that equally divides the nuclei, cytoplasm, organelles and cell membrane, into two daughter cells. Both mitosis and cytokinesis come together and form the mitotic (M) stage of the cell cycle. This series of events are divided into different stages known as prophase, prometaphase, metaphase, anaphase and telophase. Mitosis happens in different ways and in different species (types). Animals, for example, go through an open mitosis process which involves the breaking down of the nuclear envelope before the chromosomes separate, and the fungi and yeast go through a close mitosis process in which the chromosomes divide inside an intact cell (undamaged cell) nucleus. (buzzle.com, 2010) Meiosis is a reduction division process that halves the number of chromosomes per cell. The DNA in the original cell is duplicated during S-phase of the cell cycle, before it starts. Meiosis separates the identical chromosomes into four haploid (a single set of unpaired chromosomes) gametes. If gametes are produced, the cells will fuse (combine) during fertilisation to produce a new diploid cell (two matched chromosomes sets). Meiosis go through fertilisation in plants. The different stages of meiosis are meiosis l, prophase l, metaphase l, anaphase l, telophase l and ll. Meiosis is needed for sexual reproduction, it occurs in all eukaryotes that reproduce sexually. It does not occur in archaea because they reproduce asexually (no fusion of male and female sex cells gametes). (buzzle.com, 2010) The differences between mitosis and meiosis are as follows: No. Mitosis Meiosis 1 Takes place inside somatic cells. Takes place inside gamete cells. 2 A single division of the mother cell results in two daughter cells. Two divisions of the mother cell results in four meiotic haploid gametes. 3 A mitotic mother cell can either be haploid or diploid. A meiotic mother cell always diploid. 4 The number of chromosomes per nucleus remains the same after division. The meiotic products contain haploid (n) number of chromosomes in contrast to the (2n) number of chromosomes in mother cell. 5 It is preceded by a S-phase in which the amount of DNA is duplicated. In meiosis, only meiosis is preceded by an S-phase. 6 In mitosis, there is no pairing of homologous (similar) chromosomes. During prophase l, complete pairing of all homologous chromosomes take place. 7 There is no exchange of DNA between chromosomes. There is at least one DNA exchange per homologous pair of chromosomes. 8 The centromeres (region joining two parts of chromosome) split during anaphase. The centromeres do separate during anaphase ll, but not during anaphase l. 9 The genotype type of the daughter cells is identical to that of the mother cells. Meiotic products differ in their genotype from the mother cell. 10 After mitosis, each daughter cell has exactly the same DNA strands. After meiosis, each daughter cell has only half of DNA strands. (buzzle.com, 2010) Task 4.1 Explain the need for cellular specialisation in multi-cellular organism. Each human cell has different shape and size that depend on their specialised function. Speed of cells division varies; it is very fast mostly in epithelial cells, and continually replaces itself. However, it is slow or non-existent in a structural complex cell. Specialised cells are: Epithelial cells: they are from the skin, and cover most organ and line hollow cavities. Photoreceptor cell: is a type of light-sensitive cell that is found in the retina of the eye. They are activated by bright light and are responsible for colour perception (interpreting information from senses). (Integrated body, 2010) Red blood cell: a bag of oxygen-carrying haemoglobin molecules. Its biconcave shape allow for maximum oxygen absorption. (Integrated body, 2010) Adipose (fat) cell: its main cells, adipocytes, are bulky (large) and are jam-packed with droplets of lipids (fats), which store energy in case the diet cannot meet requirements. (Integrated body, 2010) Smooth muscle cell: this large, elongated (extended), spindle-shaped cells of smooth muscle are called muscle fibres. Its shape allow for contraction by means of sliding strands of protein within. (Integrated body, 2010) Nerve cell: every cell consist of configuration of short extensions known as dendrites, which is to receive nerve signals, and also has a long wire called axon, which is to send signals to other cells. (Integrated body, 2010) Sperm (egg) cell: every sperm has a head that transport the paternal (fatherly) set of genetic substances. It has a whip-like tail that propels it towards the egg. (Integrated body, 2010) Ovum (egg) cell: they are giant cells and contain the maternal (motherly) complement of genetic material, and energy resources for the first cell divisions that shape early embryo. (Integrated body, 2010) Task 4.2 Describe major tissue types and their functions. Tissues are groups of similar cells that carry out a common function. There are four groups of tissues in our body. They are epithelial, connective, muscle and nerve. Major tissue types and functions, are as follows: (Integrated body, 20100 Areola: a loose connective tissue, half-solid, allows food to pass through, inside has two other connective tissue types. They are yellow elastic and white fibrous with fibrocytes and mast cells that manufacture histamine a protective inflammation and heparin an anti-coagulant. They are mostly found in the body, connecting and supporting other tissues, such as between muscles and supporting blood vessels and nerves. They function as connection and support to other tissues. Adipose: these are fat cells that have fat globules. They are located between muscle fibres, under skin, around kidneys and at back of eyes. Their function is to protect, insulate and act as food reserve. Lymphoid: half (semi) solid tissue, some white fibres, lots of cells, of which majority are lymphocytes and reticular cells. They are found in lymph nodes, thymus gland, spleen, tonsils, appendix, walls, of large intestine and glands of small intestine. They function to form lymphatic system cells and blood cells. Lymphocytes and reticular cells function to control disease. Yellow elastic: this is elastic fibres, and very few cells. They are located in the lung tissue, bronchi and trachea, arteries, stomach, bladder and other stretchy or recoiling organs. They function as tissue enabling great expansion and recoil (shrink back). White fibrous: it is a strongly connective tissue, but not elastic. They are mostly closely packed bundles of collagen fibres. The fibres run in same direction. They form ligaments and periosteum (material making up bones) of bone. They form outer protection of organs, for example, protection of kidneys, brain and muscle fascia. Their function is connection and protection. Bone: it is the hardest structure of the body. It is compact outside and cancellous (not solid) inside. It has 25% water, 30% organic substance, and 45% inorganic salts. It is found in the skeleton. As compact, it functions as dense for strength, support and protection. And as cancellous, it functions as structure bearing and cellular development. Blood: is a fluid connective tissue, it has forty five percent cells, and fifty five percent plasma. It circulates inside cardio vascular system, and cells in cell production location. Its function is to transport food and oxygen to all cells and removal of waste from them. It also fights infection and clot blood. Cartilage: it is firm, tough, solid tissue. It has cells known as chondrocytes, and is of three types. Hyaline; is a blue and white smooth chondrocyte cells grouped together in a solid matrix (medium) and mainly resilient (hard-wearing). It covers parts of bone that form joints. The costal cartilages, parts of larynx, trachea and bronchi. Its role is connection and protection. Yellow elastic cartilage; these are fibres running (flowing) through a solid matrix. It contains fibrocytes and chondrocytes between multi-directional fibres. They are found in the pinna, the external cartilage of the ear, epiglottis, flap which prevents food and liquid entering trachea. It is flexible function. White fibrocartilage; white fibres packed with dense masses (lump). They are tough, a bit flexible, and contain chondrocytes. It is located in intervertebral discs, semi-lunar cartilages, and hip and shoulder sockets. Its function is to absorb shock. Task 4.3 Analyse body systems and assess the interdependence of their functions. The body systems are group of parts that are connected. They include organs and tissues that work together to perform particular functions. The system has separate processes inside the body, and each is dependent on the others. They work together as efficient functioning supportive system. Skeletal system: this is the skeleton, it a solid framework that is moveable and supportive of the body. It is where the rest of the body is built. The bone has a role in the other body systems. It is where white and red blood cells grow to build up a fatty tissue called red marrow. Its essential minerals, such as calcium, are stored in the bone, and to be released when there is shortage. Muscular system: it consist about half of the bodys bulkiness. It works with the skeleton, and its voluntary muscles allow the body to be exact in movements. The involuntary muscles, that comprise the heart muscle and the smooth muscle, are meant to provide the essential power (force) for the working (functioning) of the respiratory, cardiovascular, and the digestive systems. Nervous system: this is the brain, and it is the site of both consciousness and creativity. The brain, through the nerves of the spinal cord and the system of nerves that branch to all other parts of the body, controls all body movement. It also communicates with the endocrine glands and influences the functions of the other body system. Endocrine system: this is the hormones and chemicals that act (take action) on specified tissues, and then affect the bodys interior balance. It is secreted by endocrine glands and other organs. It flows in the blood and other body fluids, and also starts the changes that take place during puberty. Cardiovascular system: its most basic function is pumping blood around the body. It supplies all organs and tissues with oxygenated nutrient blood. It can get use to changes in demand quickly. Waste products are removed during blood circulation. Lymphatic system: it provides very important protection from infectious disease and also prevents malfunctioning of the internal tissues. (JK, 2010) Respiratory system: it is made up of the nose (nasal cavities), which filter inward bound air. Also consists of the pharynx, the larynx, the trachea, the lungs and the air sacs. It is the site of oxygen and carbon dioxide exchange. Digestive system: the work of the digestive system is to reduce large and complex substances to water soluble so that the cell can use them. The process is both physical and chemical. The digestive system is of two parts; the alimentary canal (mouth, anus, throat, oesophagus, stomach), and the small and large intestines. Urinary system: its excretory organs get rid of liquid wastes. The nephrons filter the blood and remove unwanted substances as wastes, and return necessary substances and fluids to the blood. The expelling of urine waste is started by the voluntary relaxing of the sphincter. In the female, the urethra empties in the area between the clitoris and the vagina opening. And in the male, urethra, which is about twenty centimetres long, runs through the penis. Male reproductive system: it is where sperm are produced and contained in the scrotum. The sperm and its fluid are known as semen. The semen is ejaculated into the urethra and penis, and from there, into the females vagina. Female reproductive system: it is about seven to ten centimetres long, receives the sperm from the male. The sperm must reach the uterus. The cilia assist the sperm as they swim up towards the egg. A fertilised egg is formed if a sperm enters the egg, and it is called zygote. The zygote passes through the uterus and becomes attached to its lining. The cells increases and develop into fetus (unborn offspring). (Human Anatomy, 1982). Homeostasis: all of the human bodys systems work together to maintain equilibrium, two of the body systems are very important for the maintenance of homeostasis. They are the nervous and endocrine systems.

Physiological Effects of Ventolin :: essays research papers

Physiological Effects of Ventolin Ventolin is a brand name of the drug albuterol sulfate HFA, and its generic name is adrenergic bronchodilator. It is mostly taken as an inhalator, but can also be taken as tablets or syrup. It treats the symptoms of bronchospasms. Bronchospasm is an abnormal contraction of the smooth muscle of the bronchi, narrowing and obstructing the respiratory airway, resulting in coughs, wheezing or difficulty in breathing. The chief cause of this condition is asthma, although it may also be caused by respiratory infection, chronic lung disease or an allergic reaction to chemicals. The mucosa lining of the trachea may become irritated and inflamed, which secretes mucus, causing it to be caught in the bronchi and triggers coughing. On the handouts, there are three different pictures of the inside of the trachea, showing the difference between a normal healthy trachea, and inflamed one and another with a mucus plug from the left main bronchus. These pictures were taken from the internet, with the address on the handout. A Ventolin inhalator is breathed in through the mouth to open up the bronchial tubes of the lungs. It relaxes the smooth muscles of all the airways, from the trachea to the terminal bronchioles. Ventolin also clears the mucus in the bronchi, making it easier for patients to breathe and reduces coughing. For Ventolin to work optimally, situations that may trigger an asthma attack must be avoided. These situations include exercising in cold, dry air; smoking; breathing in dust; and exposure to allergens such as pet fur or pollens. Relating to the case study, a few of these may apply to the patient, such as exercising in the cold morning air and perhaps breathing in dust and allergens such as pollens or maybe from the eucalyptus in the Blue Mountains might have had an effect on his condition. There are two forms of bronchodilators, a short acting and a long acting form. Short acting relieves or stops asthma symptoms and is very helpful during an attack. They are also called ‘rescue’ medications because they are best for treating sudden or severe asthma symptoms. Long acting bronchodilators are used to control asthma, they take longer to work but they also last longer, up to 12 hours, whereas a short acting would only last for about 4-5 hours. Ventolin is a short acting form, it is the recommended medication to use 15-20 mins before exercising.

Effect of Electronic Media on Children Essay

The media has demonstrated otentially profound effects, both positive and negative, on children’s cognitive, social, and behavioral development. Considering the increasing exposure of children to newer forms of media, we decided to review the current literature on the effects of media on child health both in the Western countries and India. It is widely accepted that media has profound influence on child health, including violence, obesity, tobacco and alcohol use, and risky sexual behaviors. Simultaneously, media may have some positive effects on child health. We need to find ways to optimize the role of edia in our society, taking advantage of their positive attributes and minimizing their negative ones. We need to understand better how to reverse the negative impact of media and make it more positive. Key words: Media, Child, India. ne of the notable changes in our social environment in the 21st century has been the saturation of our culture and daily lives by the mass media.

Nordstrom Rewards Its Customers Essay

Nordstrom is a great place to go shopping and receive rewards while spending money. Nordstrom shoppers automatically become members of Nordstrom’s Fashion Rewards program when they people sign up for the store’s credit. When each person accumulates 2,000 points, then they receive a $20 Nordstrom Note, a gift certificate redeemable for Nordstrom merchandise or services. In the book one of the questions is â€Å"what are the design characteristics of an effective loyalty program.† The structure of their loyalty program and how they use the data collected through the program to make informed product, marketing and customer experience decisions are key to its success. The store’s frequent customers will be able to get perks like custom shopping parties and tickets to in-store fashion shows after shelling out just half as much as they used to spend to qualify for rewards. Loyalty marketing is and should always be much bigger than points, thresholds or incentives. It is about changing and influencing behavior in a proactive manner that creates long-term brand advocates who, in turn, enter into a dialogue with the brand. Nordstrom’s program is effective for a number of key reasons. First, even the lower levels of Nordstrom’s loyalty program are engaging because they offer meaningful soft benefits and because it’s aspirational, members remain engaged; they aspire to be at the higher tiers in the program so they can get the bigger rewards. Another question asks is the Nordstrom program worth what it spends to reward customers. I think it does because when you reward your customers then they would want to come into the store and buy their supplies to build up their points. When they do that then they get awards. Example would be I have a credit card and I receive points, the more I spend then the more money I get off from that store. I use my card all the time and I go and pay it off. I would get a credit card from any store I shop at if they reward me to use it.

Free Essays on Henry Knox

Henry Knox was a soldier, born in Boston, Massachusetts, 25 July, 1750; died in Thomaston, Maine, 25 October, 1806. He received a good education in the schools of his native city, early exhibited a taste for military service. At twenty he began business as a bookseller, he took sides warmly with the colonies in their controversy with the mother country, and after the battles of Lexington and Concord abandoned his business and hastened to join the army that was assembled at Cambridge. He fought gallantly in the battle of Bunker Hill, and when afterward joined the army, he had the rank of colonel. While fighting in the city Washington found himself embarrassed by the happiness of sufficient artillery, and young Knox thought of the idea of obtaining a supply from Lake George and the forts on the Canadian frontier. The long procession moved slowly, but at last it reached Boston, and as it passed into the American lines it was received with shouts by the troops. Knox was warmly complimented by Washington, and congress, as a reward for his services, made him brigadier-general of the artillery. From this time Knox was the constant companion of Washington throughout the war and his warm personal friend and counselor. In 1798, when war seemed probable with France, he was called to take his place in the army. But the threatened danger passing by, he returned to Thomaston. Maine. His death was caused by his accidentally swallowing a chicken-bone, which caused internal inflammation. Knox was amiable, upright, and pure in his private life, and though ardent, impulsive, and enthusiastic, he was vet sound in judgment and cool in action. He had exhibited all of the traits that were ideal for a man of war and also the family man of his time and place.... Free Essays on Henry Knox Free Essays on Henry Knox Henry Knox was a soldier, born in Boston, Massachusetts, 25 July, 1750; died in Thomaston, Maine, 25 October, 1806. He received a good education in the schools of his native city, early exhibited a taste for military service. At twenty he began business as a bookseller, he took sides warmly with the colonies in their controversy with the mother country, and after the battles of Lexington and Concord abandoned his business and hastened to join the army that was assembled at Cambridge. He fought gallantly in the battle of Bunker Hill, and when afterward joined the army, he had the rank of colonel. While fighting in the city Washington found himself embarrassed by the happiness of sufficient artillery, and young Knox thought of the idea of obtaining a supply from Lake George and the forts on the Canadian frontier. The long procession moved slowly, but at last it reached Boston, and as it passed into the American lines it was received with shouts by the troops. Knox was warmly complimented by Washington, and congress, as a reward for his services, made him brigadier-general of the artillery. From this time Knox was the constant companion of Washington throughout the war and his warm personal friend and counselor. In 1798, when war seemed probable with France, he was called to take his place in the army. But the threatened danger passing by, he returned to Thomaston. Maine. His death was caused by his accidentally swallowing a chicken-bone, which caused internal inflammation. Knox was amiable, upright, and pure in his private life, and though ardent, impulsive, and enthusiastic, he was vet sound in judgment and cool in action. He had exhibited all of the traits that were ideal for a man of war and also the family man of his time and place....

4 New (Mind Blowing) Features Launching This Year + 3 You Should Already Be Using! - CoSchedule Blog

4 New (Mind Blowing) Features Launching This Year + 3 You Should Already Be Using! Blog Boy that was a mouthful ;) but can you blame me? You’ve got seven teams working on literally dozens of your MOST requested features! And s  marketing team is feelin’ a bit like in a good way. Keep reading for a sneak peek into four NEW features youre gonna LOVE (plus, three features you should already be using). 4 New (Mind Blowing) Features Launching This Year + 3 You Should Already Be Using!Whats Comin Off The Conveyor Belt  (REALLY Soon)? Re-Promote Your BEST Content With ReQueue! We’ve all got a bit of a love/hate relationship with our social media strategy.  It’s tedious, it’s exhausting, and yet, we all know it’s pret-ty important. And it’s important because: Better, more compelling messages get more clicks. AND the MORE you share, the better the results. The only problem It takes TIME. And thats one commodity you really don’t have MUCH of Which is why we’re creating ReQueue. With ReQueue, you’ll be able to: Set it and forget it.  No more getting stuck in the weeds of social! Create your messages, add them to a ReQueue category, and let intelligently send them out at the best possible traffic times for each network. Fill in the gaps and stay consistent.  ReQueue will fill in the gaps of your daily schedule- keeping your schedule consistent and filled with variety. You’ll never worry about an empty social queue again! Get more mileage out of your messages.  The average lifespan of a single social message is mere minutes, so why only share it once? Add your best messages to the ReQueue and let re-share your best content at the most optimal frequency. Easily re-promote your evergreen content! Use the ReQueue to re-promote your evergreen content. Create custom categories, build a schedule, and consistently re-share your evergreen content to drive MORE traffic and engagement to your site. Its like having a social media intern 24/7 for basically NO costsorry interns! Bring Your Social Stats To Life With Powerful Analytics! Coming soon to an analytics dashboard near you:  Your first (of several) reportssocial engagement reporting! Get a clear overview (with easy to understand visuals) on ALL your social engagement. No more jumping from one platform to the next to gather stats, adding meaningless numbers to a complex spreadsheet, and then struggling to prove their worth to yourself or your boss. With Social Analytics by , you’ll FINALLY be able to track, measure, and most importantly PROVE the ROI of your social marketing efforts from one robust report! What’ll be included? Visual stats on total engagement, clicks, retweets, shares, AND comments Filters based on social network, content type, and/or date for an even bigger breakdown And (icing on the cake) easily exportable/shareable reports via PDF, CSV, or email We always knew you were a BOSS at social media, and now you’ll have the report to prove it. :) Your Calendar Is Getting A  NEW And Improved Look! Over the next few months, your calendar will be getting a brand NEW look. Phase 1 is simplifying your content editor with a cleaner, more minimalist design. You’ll be getting lots more space with a full screen experience, AND best of all, you’ll only see aspects of the content editor that you care about. For example Love the Headline Analyzer? Great, let’s turn it on. Don’t need a social campaign for a specific project? Cool, we’ll minimize that for you. :) Need to review a task? No worries! Easily navigate to your sliding sidebar for tasks, comments, and documents; it’s there when you need it- and hidden when you don’t. Less clutter and more of what you want. THE BIG ONE: Instagram Scheduling Is Coming to ! In the very near future, Instagram will be a part of your social scheduling repertoire! How will Instagram for work? Schedule all your Instagram posts (directly from the calendar). Write your messages, upload your â€Å"Insta-worthy† images, and schedule your posts directly in the calendar! Download the for Instagram  app from the App Store. Get notifications (on your phone) when it’s time to post to Instagram. Then (with a single click) transfer your copy + images directly to your Instagram feed! It’s that simple! Now, What’s Off The Assembly Line And Ready For You TODAY? Tag ANY Facebook Page Or Twitter Handle Directly In Your Social Message You can now do live searches for Facebook pages and Twitter handles  directly in a social message! Tag people without jumping from one social network to the next. Or worse, guessing and finding out you tagged the wrong person (face palm). Simply type @, plus the first few letters of a social profile, and will intelligently pull their profile name directly into your social message. Schedule, Share, And Manage All Your Social Videos In One Place! The stats speak for themselves: Social video gets 8 billion views EVERY DAY In less than two years, the number of videos on  Facebook has grown by 360% And according to Adobe research report, 51.9% of marketing professionals worldwide name social video as the type of content with the best ROI ($$$) If you haven’t started yet- you should- and makes your promotion super easy. Manage your social video promotion directly in the calendar! No more bouncing from one account to the next- upload your video once and share to all your favorite networks. Preview every video message before it goes live directly from your social campaign. And never worry if a video will display correctly or if it meets a specific social network requirement. has those deets right in the calendar! Stand out in crowded newsfeeds. Upload your show-stopping videos to the social queue, mix in a little Best Time Scheduling, and you’ve got one sick game plan. Now, not only can you add eye-catching videos to combat BUSY news feeds but you’ll be sending them out at the best time possible (double whammy). Keep All Your Social Promotion Organized In One Spot! No more tediously scheduling ONE social message at a time. Use Social Campaigns to create dozens of messages- centered around a specific event, piece of content, etc.- all at once. And make your collaboration SUPER EASY with Social Campaigns built-in workflows. Keep all your comments, notes, tasks, and docs in your social campaign. Everyone stays in the loop, edits happen faster, and you can keep projects moving forward AND on time. Never Settle For Good Enough It’s not just a saying here at - it’s how we operate. Everything we do is focused on growth AND our customers (you)! These seven  features are a result of your feedback. Join 6,000+ marketers  getting insanely organized  on the #1 marketing calendar (and help make the best tool for you!).  Start your 14 day trial of today!

5 Ways to Make Your Resume Stand Out

5 Ways to Make Your Resume Stand Out Human Resources Associates, Recruitment Agents, and Hiring Managers are bombarded daily with resumes. Realistically they do not have the time to scour through every single resume reading about your special talent, or your favorite hobby. Because of the limited amount of time these professionals have they are always on the lookout for ways to weed out candidates rather quickly. Shockingly, some hiring managers can simply give a single glance to a resume and decide whether it’s a ‘yes’ or ‘no’. So, it is very important that you make those few seconds count, and possibly land in the forefront of thousands of competing candidates. Here are five ways to take your resume to the next level. Make sure that your resume is rid of any errors and that the readability is simple and easy. Making the decision to use an artsy resume template or something exorbitant is the first door to easy rejection. Remember less is always more and simple triumphs every time. Most often, reps equate typos and errors with laziness and the last impression you want to convey is laziness. Use your resume to tell your story. Your resume is a snapshot of your dependability, work ethic, work patterns, etc. Control the narrative and make the story count. You can do this by displaying your professional experience, accomplishments, skills, talents, and relevant knowledge for the job you are applying to. The trick is to make it long enough to tell your story through growth, promotions, and advancements. But once again you want to make it short enough to be able to obtain the information in one glance. THE COVER LETTER IS NOT OPTIONAL. A cover letter is a auxiliary tool for the resume, while many of us think it is useless and optional it could really be the deciding factor behind whether you advance to the next step or not. Unless the hiring manager explicitly says to ignore the cover letter then take the time to write and customize one. Include enough buzzwords and keywords pertaining to your intended industry. Buzzwords are meant to describe your capabilities and demonstrate how you are a better fit for the position. Some examples include budgeted, compiled, facilitated, merchandised, resolved, or upgraded. But be careful to not include some of the overused buzzwords such as, specialized, leadership, excellent, creative, or experienced. Use a header. The header will be the first thing that a hiring manager may see and it’s a statement that should typically be in caps presenting important information rather quickly

Effects of eating too much junk food Essay Example | Topics and Well Written Essays - 500 words

Effects of eating too much junk food - Essay Example Junk food affects children’s diet. This is evidenced by the fact that children who consume many snacks loose appetite for meals. In relation to this assertion, it is evident that improper diet results in nutritional imbalance for children, which has the potential to retard their growth and development. For instance, Jia (95) claims that imbalance of nutrition affects the development of a child’s brain and body. Also, children who consume lots of junk food such as chips, candy and burgers become overweight. Majority of the heart diseases, unfortunately, are as a result of adding up extra weight. Unfortunately, overweight children tend not to like exercising. Such children not only become clumsy, but also lose confidence in themselves. Additionally, it is evident that obesity may result in shortness of breath as well as enhance the development of asthma in addition to sleep apnea. Consumption of high amounts of fast food also affects the formation of skin and bones. This is evidenced by the fact that food rich in carbohydrates increase blood sugar levels triggering acne. Additionally, the consumptions of foods rich in carbs and sugar make the bacteria residing inside the mouth to produce acid that destroy tooth enamel, one of the contributing factors in dental cavities. Consumption of junk foods also hampers with the health of adults. According to Jia (94), the food rich in calories results in the accumulation of fat in the body, especially in elderly people. Too much fat in the body can lead to the occurrence of diabetes, especially when the disease is genetic. Since junk food contains large amounts of calories, consuming junk food is one of the causes of serious diseases in adults (Jia 95). For instance, junk food clogs arteries, which means it affects the flow of blood around the body. Unfortunately, this complication can kill a person

Revolutionaries and Self Martyrs Essay Example | Topics and Well Written Essays - 2750 words

Revolutionaries and Self Martyrs - Essay Example Revolutionary movements in the 1960s also included Palestinian groups like the Al Fatah and Popular Front for the Liberation of Palestine. Inspired by communism and supported by the USSR, they advocated a strategy of guerilla warfare and terrorism to liberate Palestine. The concept of people’s war was developed as Palestinian leaders understood that Muslim states were incapable of mounting any serious military opposition to Israel. Urban terrorist warfare was the goal of these movements as they learned about it from revolutionary movements in Palestine, Zimbabwe, Vietnam, China, Cuba and Algeria. The Palestinian network in the 1970s was the main financier and supporter of European, African and Latin American revolutionary movements. The late 1970s was a turning point as the Soviets invaded Afghanistan. Many Arab and Western governments began to recruit young people to wage a holy war against the Soviets. Another phenomenon was the rise of the Islamic revolution in Iran which b egan to view not only the US and Israel as enemies of Islam but also the Arab regimes. The 1980s saw the rise of Afghan groups who were bolstered by an influx of volunteers from the Muslim world and weapons from the West. Iran began to export its own revolution especially in Lebanon where it trained and armed Hezbollah. This group was responsible for the first suicide bombings and kidnappings against Western targets. Both Islamic fundamentalist and secular revolutionary movements have shared many similar goals.

Reflection Essay Example | Topics and Well Written Essays - 750 words - 23

Reflection - Essay Example The development of the sporting activity was promoted by the technological advancement after the world war two, it was further supported by the car industry involvement in the sporting activity like Ford. From the video, it is relatively clear that the sporting activity was promoted by the increased interest of the teenagers in Southern California from the year 1937. These were further promoted by the development of the southern California timing association that was involved in organizing events. Young people in schools were crazy with the sporting activities with each student wanting to own a car. Those who had cars spent most of their time in the garage to ensure that they had working cars that can be used for car racing. The parents and the authorities could not be able to stop the behaviour that was getting rampant among youths in South California. It can be said, with relative conviction that the current view of the sporting activity is different from what people thought of it in the past. The drag racing had gained a bad reputation among parents, police and media. This was due to the fact there were a number of accidents that were involved at that time. The fatal one was when Bruce, Nick and Dennis lost their lives while racing in Los Angeles. Further the activity was not a sport, hence did not get that attention of a sporting activity. The racing activity attracted people who were there just there for fun. For instance, at this time, there was no timing of the events, there were no prices given to the winners and entrance fee. People participated just to win and have fun. Thus, I think that that was the reason as to why there was a poor reputation of the sporting adding to the fact that there were a number of road accidents associated with it. The period post-World War II, gave rise to more sophisticated cars that were developed from the then technological advancement. Most vehicle producing companies had invested in

Equal employment opportunity laws affecting Essay

Equal employment opportunity laws affecting - Essay Example ights of the workers in any firm in order to ensure that there is a conducive working environment and for that, every person is entitled to equal employment (Lorna, 1968). Many people are denied the chance of getting a job due to various issues like race, gender, religion, age difference, women pregnancies, and also the national origin. As a result, the civil rights acts comes in to help workers from being discriminated. So the employers in this case are supposed to treat all the job applicants and also the working employees the same and not discriminate them with regard to their differences like, race, religion e.t.c. (Kateri, 2007). All employees are entitled to their right pay. For example in US, the fair labor standards act established a minimum wage for the worker. For instance, in July 2010, the minimum wage for all the employees as well as the job seekers was $6.55. All the employers in this case abided to this new law hence you find that all male and female employees are given the right pay due for their input. (Kateri, 2007). This is another law which applies to all people with disabilities in America. You find that many people are discriminated due to their disabilities irrespective of their many credentials in many fields. ADA ensures that any employer or any potential employer cannot discriminate any citizen from getting a job, promotion any good pay on the basis of their disabilities. So, this ensures that all job seekers and the employees have equal employment opportunities. (Kateri, 2007). This law Act ensures that in any employment opportunity, a job seeker cannot be denied a chance due to age differences. This Act tries to prohibit the potential employers from discriminating the job applicants on the basis of their age differences. Pregnancy discrimination Act also prohibits any potential employer from discriminating pregnant women from getting jobs. It ensures that everybody has the right to any job (Lorna, 1968). Equal employment opportunity

Chinas Many Faces Research Paper Example | Topics and Well Written Essays - 1500 words

Chinas Many Faces - Research Paper Example The writer is focusing on the racial segregation in China. She first compares it with other developed nations that have mixed races, but the racial factor is less regarded. The author has introduced China basing it on three factors as viewed by the Americans. These include political image, injustices waved on the people and violation of human rights, and the last dimension is the economical image. However, the author has decided to distant herself from this perspective and decided to bring about how China exists in many faces in terms of ethnical diversity.The major ethnical tribe in China is the Han, which constitute about 92% of the total population, the other 8% is for the minority tribes which are marginalized and are referred to as the Minzu (Blum, n.d,). The author has decided to raise concern on this minor ethnic group. In China people are not classified according to their physical appearance. This fact is supported by the anthologists, who state that physical appearance is no t a distinctive factor for human beings. This mode of approach is different from the one used in America, where identification of persons is based on appearance. Although some groups like the Yi and the Tibets are tall, they are not classified using this feature.Most of these minority groups live along the borders of China and the good thing is that they have not been neglected by the state. Rather, there is high concern and their residence along the border is beneficial to the country. The larger majority group is in the central area and is less conversant with the minority tribe, except in the regions where both the majority and the minority are found. Although the government had impacted a lot of efforts to ensure that the minority live in harmony, they still suffer from discrimination and abuse whenever they mingle with the Han (the majority tribe) in the urban regions. Due to their marginalization, they are poor, uncivilized, and uneducated, features that clearly distinguish them from the Han. As a result, according to the author, they have not been able to hold powerful positions in the government. The author further took an outlook on each of the minority groups, the largest of them being the Zhuang, who live in the Vietnam border. Others are the Hui ethnic group, who are well spread across the nation; they are Chinese speaking Muslims with Asian ancestry. The Hui community is also known for their constant clashes with the Han. The Mongolian community is another minor group, whose main economic activity is pastoralism. Wa are hunters and are the most primitive with a unique religious belief. The Han, who are the majority tribe, have diverse cultural practices and regional diversity. According to the author, China is divided in to two main regions; the north and the south; the north is where there is

Failed bill on education in Texas Term Paper Example | Topics and Well Written Essays - 1000 words

Failed bill on education in Texas - Term Paper Example The Texas education bills passed in the recently were on the expected economic constraints. The recent global economic shortfalls too have affected governance and political engagements in policymaking and legislation. A bill to cut expenses on education in Texas faced rejection from the teachers since it would reduce their salaries and they would be laid off without compensation. In addition, the appropriation bill had a shortfall in students allocation per head this affected the number of entries of new students and the it was seen as if it would compromise on output by teachers (Collegedegrees.com, 2011). Apart from that the political differences also affected the bills since different positions were taken not to give more money to the financially derailed schools and hoping for organizations to chip in and sponsor some programs. Whilst most legislators were interested in maintaining their strength in the house, the bills were falling back. Legislation is all polices and the game o f politics is never a clan game but various personal interests are vested upon at the expense of the commoners, hence, you find that implementations of bills don’t meet the threshold so as to bring actual enactment required since the politicians played their cards close to their chests. The bill that failed to pass in Texas was that which could allow concealed weapons on campuses. Proponents of the bill argued that responsible armed students can make campuses safer than before and assist in preventing shootings like the one witnessed in Virginia Tech in 2007. It had a lot of support from the public, the governor, eighty eight co- sponsors, two thirds of the senate and one hundred and fifty members from the house of representatives, the public were sure it will become a law but the bill faced several procedural roadblocks and could not reach the governor’s desk and be passed. In addition, those who proposed the bill argued that this bill was based on matters of self-def ense in cases where harmless students are attacked. On the other hand, opponents of the bill argued that if guns were allowed on campus, it could lead to increased violence (Austin, 2011). The school voucher bill was viewed as one that will take away money from the public schools and that this would work contrary to their favor as much as the bill gave parents a choice and liberty for their children to enjoy private schools at the expense of taxpayer’s money. The charter bill also did favor the military and treat children of the rich families as very special. Citizens must be treated equally without favor or prejudice. In addition, level of abilities must be known and those of less ability should be given better terms while enjoying their liberty of choice. Some bills would give parents unwarranted powers, for example, to close down a low performing school. This was viewed as a self-gun shot in the leg since parents would peck their fingers and over demand. Parents cannot be trusted with some powers, given to them, this would bring undue unrest and hatred amongst the students and teachers as scenarios of students accusing the teachers would be witnessed. This bill was ill motivated and was not guaranteed to succeed for the sake of teacher-parent relationship and coexistence between the teachers and students (Austin, 2011). One of the failed bills was to favor charter schools in which they would be allowed to participate in extracurricular activities at traditional schools. The approach to win it was tactful but it failed since it was acquired that this would be more work for the public schools as those in charter schools made their choice at the expense of co curricular activit

Chinas Many Faces Research Paper Example | Topics and Well Written Essays - 1500 words

Chinas Many Faces - Research Paper Example The writer is focusing on the racial segregation in China. She first compares it with other developed nations that have mixed races, but the racial factor is less regarded. The author has introduced China basing it on three factors as viewed by the Americans. These include political image, injustices waved on the people and violation of human rights, and the last dimension is the economical image. However, the author has decided to distant herself from this perspective and decided to bring about how China exists in many faces in terms of ethnical diversity.The major ethnical tribe in China is the Han, which constitute about 92% of the total population, the other 8% is for the minority tribes which are marginalized and are referred to as the Minzu (Blum, n.d,). The author has decided to raise concern on this minor ethnic group. In China people are not classified according to their physical appearance. This fact is supported by the anthologists, who state that physical appearance is no t a distinctive factor for human beings. This mode of approach is different from the one used in America, where identification of persons is based on appearance. Although some groups like the Yi and the Tibets are tall, they are not classified using this feature.Most of these minority groups live along the borders of China and the good thing is that they have not been neglected by the state. Rather, there is high concern and their residence along the border is beneficial to the country. The larger majority group is in the central area and is less conversant with the minority tribe, except in the regions where both the majority and the minority are found. Although the government had impacted a lot of efforts to ensure that the minority live in harmony, they still suffer from discrimination and abuse whenever they mingle with the Han (the majority tribe) in the urban regions. Due to their marginalization, they are poor, uncivilized, and uneducated, features that clearly distinguish them from the Han. As a result, according to the author, they have not been able to hold powerful positions in the government. The author further took an outlook on each of the minority groups, the largest of them being the Zhuang, who live in the Vietnam border. Others are the Hui ethnic group, who are well spread across the nation; they are Chinese speaking Muslims with Asian ancestry. The Hui community is also known for their constant clashes with the Han. The Mongolian community is another minor group, whose main economic activity is pastoralism. Wa are hunters and are the most primitive with a unique religious belief. The Han, who are the majority tribe, have diverse cultural practices and regional diversity. According to the author, China is divided in to two main regions; the north and the south; the north is where there is

Use of Force Essay Example for Free

Use of Force Essay â€Å"The Use of Force† by William Carlos Williams, the use of authorial purpose is utilized by the author. The narrator is a doctor who is making a house call to help a very sick young girl. The author tries to justify the use of force in this situation through authorial purpose. The author uses expressive, informative, and persuasive writing techniques in order to address and give a good reason for exerting force over others. He builds a rapport in this story through the members of the sick girl’s family and the doctor himself. He shows many ways that the family and doctor can relate to each other through mutual attention, mutual positivity, and coordination. The thesis that the author is trying to propose is that in some situations, using force is ethical and should not be shameful when trying to help another person. The author uses different writing techniques including authorial purpose to influence the audience that the use of force was necessary and ethical. I will be explaining the authorial purpose used in this story. I will be discussing expressive, informative, and persuasive authoritative purposes as they all apply to the doctor visiting the young child at home. To better understand the authorial purposes used, I will explain what expressive, informative, and persuasive writing techniques are more in detail and I will provide examples throughout the story that show the author William Carlos Williams uses all three writing techniques to express his purpose and intention of this story. Although this short story may show how using force can be devastating to the child in need of medical attention, it is a necessary action to provide the child with the proper medical care. Body Expressive – presenting feelings It is important to understand that expressive writing is author-centered. This means that the author will be presenting personal feelings in order to show their intent. The author will try to make meaning of an experience to express their intent in a more meaningful manner to the audience. These experiences usually include reflecting on past events, or speaking about their successes and failures in order to give the audience a sense of feeling toward the author. Informative – sharing information Informative writing is always subject-centered. The author has the need to communicate information clearly so that the audience can understand the content. This is a very important consideration when writing informative stories. Nonfiction writing is usually always informative writing. In nonfiction stories, facts and opinions are revealed about people, places, things, and events. In â€Å"The Use of Force,† the author explains the subject matter clearly to the reader by explaining that a doctor goes on a house call to visit a very sick young girl and to try and help her get better. The era in which this happened can be picked up through context clues in the story. Usually in informative writing, the information is just shared and presented to the audience. Ultimately, the conclusions and results are left to the audience to determine. Therefore, an informative writing technique is just a description and explanation of some particular information in the story – usually about the subject. The writer is constrained to explain the knowledge related to only a single topic in informative stories. Persuasive – changing the audience’s mind Persuasive writing involves taking a position on a debatable issue to convince an audience one way or the other about that controversial issue. In persuasive writing the writer presents his or her opinion and tries to convince the reader to agree. Persuasive writing is also known as presenting an argument because the writer uses words to convince the audience that their opinion in which they are writing about is correct. Persuasive writing, especially in short stories, is very commonly used. Persuasive writers employ many techniques to improve their argument and show support for their claim. Students understand that persuasive writing is audience-centered; the needs of the intended audience are the most important consideration. Conclusion – I am proposing that the use of force, even if it causes pain, is ethical and sometimes necessary in order to help someone for their own good.

Importance of Product Innovation at Sony

Importance of Product Innovation at Sony Searching for Sonys Salvation: The Turnaround Strategy of an Industrial Giant There is no doubt that Sony, one of the greatest companies of the twentieth century, accredited with being the creators of products such as the portable radio, Walkman, and PlayStation, to name but a few, is no longer the force of old. No longer does it rule the roost in the consumer electronics industry to the extent that it did in decades gone by. No longer does it feature among the worlds most valuable brands as it did at the peak of its powers. Founded by Masaru Ibuka and Akito Morita in post-war Tokyo, Sony, or Tokyo Tsuchin Kogyo KK (Tokyo Telecommunications Engineering Corporation), the predecessor of Sony, started as a small company with capital of just 190,000 yen and less than a couple of dozen employees (Sony, n.d.). Yet, therein laid the foundations of what was to become one of, if not, the most iconic consumer electronics company in the world, worth an estimated $7.6 billion as at 2016 (Forbes, 2016) with more than 125,000 employees on its payroll (Sony, n.d.). However, it is fair to say that in recent years, Sonys performance has fallen short of expectations. According to the case study, the company has failed to tap into new opportunities, and been criticised for being complacent and over-reliant on past successes. The aim of this assignment, therefore, is to: firstly, discuss the importance of product innovation to the future success of Sony, in regard to the changing marketing environment; secondly, conduct a SWOT analysis of Sony; and thirdly, recommend a course of action for Sony based on an exploration of the strategic options available, in an attempt to turnaround the industrial giants ailing fortunes. In so doing, this assignment explores the key concepts at the heart of each discussion and applies them within the context of the case study, around which the questions are based. Discuss the importance of product innovation to the future success of Sony, in regard to the changing marketing environment. In order to fully appreciate the importance of product innovation to the future success of Sony, there are several issues which must be examined. For example, the concept of the marketing environment should first be defined and broken down, likewise the process of environmental scanning that will lead on from this, and only then can such a discussion begin to take place. The marketing environment can be defined as the actors and forces that affect a companys capability to operate effectively in providing products and services to its customers (Jobber and Ellis-Chadwick, 2016). In other words, the marketing environment includes all the factors that have an impact upon the decisions, policies, and strategies of an organisation. On the face of it, therefore, the marketing environment is a one-dimensional concept that is easy-to-understand. However, that is by no means correct. Indeed, there are multiple facets of the marketing environment; hence it is vital to break it down into its component parts. The marketing environment is composed of the macro environment and micro environment. Whereas the former consists of a number of broad forces that affect not only the company but also the other actors in the microenvironment, (Jobber and Ellis-Chadwick, 2016: 38) the latter consists of the actors in the firms immediate environment that affect its capabilities to operate effectively in its chosen markets. (Jobber and Ellis-Chadwick, 2016: 55) To put it more simply, the macro environment revolves around external factors, in contrast to the micro environment, the focus of which is on internal factors. For example, the macro environment includes political, economic, social, technological, legal, and ecological factors that affect an organisation, all of which will be expanded upon later in the discussion. The micro environment, meanwhile, includes competitors, customers, distributors, and suppliers. These shape the character of the opportunities and threats facing a company and yet are l argely uncontrollable. In order to combat the uncontrollability of the marketing environment, it is essential that organisations adopt a strategy for dealing with such a problem. This leads us to the concept of environmental scanning. According to Huczynski and Buchanan (2016), environment scanning refers to processes through which the impact of external trends and developments on the internal functioning of an organisation can be determined and forecasted. Diffenbach (1983) finds that organisations can reap the rewards from carrying out the process of environmental scanning. Chief amongst the multitudinous advantages it can deliver are enhanced general cognisance of, and responsiveness to, changes in the marketing environment; improved strategic planning and decision-making; better industry and market analysis; and more efficient energy planning. As far as the macro environment is concerned, one of the widely used approaches to environmental scanning is a PESTLE analysis. This is an environmental scanning tool identifying political, economic, social, technological, legal, and ecological factors that have an effect on an organisation. Political factors influencing organisations emerge from decisions made and actions taken by the government. For example, taxation rates may change which will affect the profitability of an organisation. Economic factors arise from the state of the countrys wealth. If there is a recession, for example, it slows down the economy as people are less likely to spend unnecessarily which, in turn, impacts upon sales and profits. Social factors refer to the ways in which society changes and the requirement for organisations to acclimatise in the same way. For example, changing demographic forces such as an ageing population may mean appetite for particular products either peters out or grows. Technologic al factors relate to the rapidly evolving technological advancements that marketers have to keep abreast with and invest in to remain competitive. Legal factors include the implementation of specific laws, which, for example, may necessitate the payment of a statutory minimum wage by organisations to their workforces. Ecological factors, meanwhile, revolves around environmental concerns and reducing toxic emissions, pollution, and spills. These factors cannot be controlled but can prepare the organisation for changes that may take place in the marketing environment (Morrison and Daniels, 2010). Now that we have explored the concepts at the heart of the question, namely innovation, and the marketing environment, tying in with environmental scanning and PESTLE analysis, it is possible to apply these within the context of Sony. Beginning with the micro environment, Sony has faced increasing numbers of competitors in recent years. Indeed, the case study alludes to the fact that aggressive competitors are stealing market share in key markets where once it dominated. For example, within the mobile phone sector, multination corporations such as Apple and, to a greater extent, Samsung are now seen as the dominant forces. Together, Samsung and Apple, the top two global smartphone brands, accounted for more than 42% of the worldwide market share in the first quarter of 2016. (TrendForce, 2016) By stark contrast, Sony did not even feature among the top five, lagging behind in the others category. Hopes had initially been high that Sonys range of phones, complete with top-of-the-range camera capabilities and Walkman-branded capabilities enabling them to be transformed into portable digital music gadgets, would see them retake the lead in the market. However, Sonys strategy to market Walkman-branded products against the likes of Apples highly innovative and successful iPhone range has yet to yield success and is unlikely to do so in light of how outdated the Walkman is in comparison to their opposite numbers latest device. Just as technology is evolving, so too is it the responsibility of marketers to keep up-to-date with such changes in an attempt to remain competitive in the marketplace.  Ãƒâ€šÃ‚   Thus, the importance of product innovation should be underplayed from a micro marketing environment perspective. That said, it can be argued that it is of equal importance in a macro environment sense too. Conduct a SWOT analysis on Sony. What are the strategic options available to Sony? Furthermore, recommend a course of action for Sony, giving reasons for your answer. Bibliography Diffenbach, John (1983) Corporate Environmental Analysis in Large US Corporations, Long-Range Planning Vol. 16 No. 3 pp107-16 Forbes Website (2016) The Worlds Most Valuable Brands https://www.forbes.com/powerful-brands/list/#tab:rank [accessed 3rd March 2017] Huczynski, Andrzej; and Buchanan, David (2013) Organizational Behaviour 8th Edition, Pearson Jobber, David; and Ellis-Chadwick, Fiona (2016) Principles and Practice of Marketing 8th Edition, London: McGraw-Hill Education Morrison, Mike; and Daniels, Kathy (2010) Pestle Analysis Factsheet, London: Chartered Institute for Personnel and Development Sony Website (no date) TrendForce Website

Pablo Picasso :: Essays Papers

Pablo Picasso Picasso was born on October 25, 1881, in Malaga, Spain, son of an artist, Jose Ruiz, and Maria Picasso. Rather than adopt the common name Ruiz, the young Picasso took the rarer name of his mother. An artistic prodigy, Picasso, at the age of 14, completed the one-month qualifying examination of the Academy of Fine Arts in Barcelona in one day. From there he went to the Academy of San Fernando in Madrid, returning in 1900 to Barcelona. The years of 1901 to 1904 were known as the "blue period" because of the blue tonality of Picasso's paintings. During this period, he would spend his days in Paris studying the masterworks at the Louvre and his nights enjoying the company of fellow artists at cabarets. 1905 and 1906 marked a radical change in color and mood for Picasso. He became fascinated with the acrobats, clowns and wandering families of the circus world. He started to paint in subtle pinks and grays, often highlighted with brighter tones. This was known as his "rose period." In 1907, Picasso painted "Les Demoiselles d'Avignon," considered the watershed picture of the twentieth century, and met Georges Braque, the other leading artist of the Cubist movement. Cubism was equally the creation of Picasso and Braque and from 1911 to 1913, the two men were in frequent contact. In 1917, Picasso did the set and costume design for Serge Diaghilev's ballet "Parade." For Picasso the 1920's were years of rich artistic exploration and great productivity. Picasso continued to design theater sets and painted in Cubist modes. From 1929 to 1931, he pioneered wrought iron sculpture with his old friend Julio Gonzalez. In the early 1930's, Picasso did a large quantity of graphic illustrations. In late April of 1937, the world learned the shocking news of the saturation bombing of the civilian target of Guernica, Spain by the Nazi Luftwaffe. Picasso responded with his great anti-war painting, "Guernica." During World War II, Picasso lived in Paris, where he turned his energy to the art of ceramics. From 1947 to 1950, he pursued new methods of lithography.

Irish Political History and Structure Essay -- essays research papers

The modern political history of Ireland can be separated into two time periods. The first period is it’s time spent under British rule as only one territory of the United Kingdom. The second period, which represents the beginning of the modern Irish state, took place during the early twentieth century. The road to national sovereignty was neither easy nor short as Britain was far from eager to let its dependent state go. The first organized movement towards independence occurred in 1916 when revolutionaries declared Ireland to be free from British rule on Easter of that year. Despite the ultimate failure of this initial push towards freedom Britain eventually granted the southern 26, of 38, counties dominion status in 1921. Further steps were taken in 1937 when Ireland drafted its constitution and was granted full sovereignty. The final phase in southern Ireland’s independence came in 1949 when its status as a British commonwealth ended and the nation was declared a re public. However, even after disassociating itself from the United Kingdom the southern counties of Ireland wouldn’t be completely satisfied as long as the remaining 6 counties that comprised Northern Ireland were still a part of Britain’s empire. The predominantly protestant northern counties of Ireland have been a barrier to peace in the region from the first days of the Republic up to today. These counties are considered as a separate state but can also be considered as the same nation. This topic will be explored in more depth after the explanations of both the current Irish state as well as what can be considered the Irish nation.   Ã‚  Ã‚  Ã‚  Ã‚  The state of Ireland encompasses 26 of the islands 32 counties and occupies all but the northeastern quarter of the island. The national government is a Republican Democracy and consists of a duel executive, a bicameral legislature and a judicial branch. The Executive branch is split into two parts and is considered to follow a variation of the Duel Executive model. The head of state in the executive branch is the president, or Uachtaran, who is directly elected by the citizens and serves a seven year term. The Executive power of the state is exercised by the cabinet, which is led by the Prime Minister. Ireland’s executive system can be considered to be a variation of the duel executive method due to the fact that the head of state ... ..., despite pledges from both governments to work towards peace, negotiations have still been rocky at best.   Ã‚  Ã‚  Ã‚  Ã‚  On the subject of foreign affairs Ireland has traditionally stuck to a position of non-involvement and has remained neutral in the conflicts of the twentieth century. Despite Ireland’s inactivity in military affairs the nation has been considered quite active as a member of the UN since its induction in 1955. Ireland is currently very active in the Security Council and is a proponent in the process of disarmament as well as other areas of International policy. Also, there are currently some 515 Irish personnel serving on 9 UN missions. Ireland's most significent and longest standing contribution to UN peacekeeping was to the UNIFIL force in Lebanon, to which Ireland provided troops since its inception in 1978 until late 2001. Ireland is also a member of the European Union and has been since 1973. In fact this year it is Irelands turn to act as president of the EU. Participation in international groups has increased over the decades but the activities of the IRA continue to put a strain on foreign relations, especially those with Great Britain.

Colgate-Palmolive International Business Strategy Essay

1. Introduction What a â€Å"Colgate Smile† is a phrase commonly used as a compliment about one’s smile. It has been popularized throughout the whole world, due to Colgate’s good reputation as a successful business. Colgate, today being one of America’s most successful Fortune 500 companies, has a long history of evolution and complex adoption of various business strategies, which led to its current solid powerful position. As representatives of the Colgate-Palmolive Company, we are pleased to tell you more about the success story of our company through this report. In the first part, we will show how CP slowly internationalized and expanded globally by adapting various strategies to become one of the most powerful MNC’s, to then in the second part, give you details from an academic point of view with regards to the Bartlett and Ghoshal’s transnational strategy framework which the firm ended up adopting in order to most efficiently survive in and take over t he very competitive market. 2. Internationalization Strategy of Colgate-Palmolive 2.1 The assesment of the internationalisation of the company In 1806, William Colgate started a starch, soap and candles company in New York City and, after 207 years, Colgate-Palmolive stands as one of the oldest and truly  global consumer product company. Colgate-Palmolive owns 75 wholly owned subsidiaries in 75 different countries, and operates in more than 200 (Colgate.com, 2013). Colgate had a slow start – after founding the company in 1806 they remained in the American market for more than 100 years. During that time, they were expanding their operations and developing their strategies for the local market, and then in 1914, Colgate opened their first international subsidiary in Canada, a neighboring country, with both geographical proximity and cultural similarities. The company’s international growth was slow during the 1800’s but with all the technological developments that took place during the 1900’s and with the need to enlarge their global market share, Colgate went on its internationalization process. To mention briefly; in 1920 Colgate established operations in Europe, Australia, Asia and Latin America, eight years later, Colgate merged with Palmolive-Peet, and became Colgate-Palmolive-Peet, thus joining forces with another company aspiring for global dominance. In 1985, Colgate-Palmolive entered into a joint venture with Hawley & Hazel in Hong Kong, and ten years later, in 1995, after the end of the communist regime, Colgate entered Central Europe and Russia, thus expanding its operations into the fast growing countries of the region (Colgate.com, 2013). Figure 1. The expansion and internationalization timeline of Colgate-Palmolive As we can see from Figure 1., Colgate internationalized slowly at the beginning, but picked up a faster pace in the following years. Penetrating geographically close regions or markets that have similar culture and then expanding within that region identifies the company’s pattern for internationalization. First, they entered into Canada. Canada is the closet country to the USA, which is very similar culture wise. In addition, after the Canadian market, Colgate went to Europe and Australia. Europe presented a challenge since each country there had a completely different cultural preference. Thus, Colgate went on with the strategy of â€Å"think global, act local†. This gave the company an added advantage, thus enabling Colgate to understand the market needs, and therefore develop suitable products, different logistics/distribution chains, and different production systems than what originally they founded in their home country. Moreover, Colgate was acquiring different companies that presented a competitive advantage, or had products that Colgate thought were innovative and had a selling potential in different global markets. In addition to mergers and acquisitions, Colgate went for joint ventures, especially in the countries to Far East; these countries are China, Hong Kong, Taiwan, and India. Therefore, Colgate-Palmolive has slowly progressed in its internationalization process, starting from neighboring countries, moving to farther geographical locations that had similar cultural preferences, and expanded accordingly. 2.2 The assessment of geographical characteristics of internationalisation Colgate-Palmolive’s geographic segmentation is formed mainly on the basis of each region’s economic, cultural and climatic conditions. Approximately 75% of Colgate-Palmolive’s sales derive from international operations; therefore succeeding in markets outside of the United States is of great importance. The first country outside the US borders, where CP decided to launch their operations and sales was the closest, both geographically and culturally, Canada. The next step in their internationalization process was to reach more distant countries, yet still of cultural and economic similarity – Australia and Western European countries, such as France, Germany and the United Kingdom (Colgate.com, 2013). After acquiring a strong market position in these markets Colgate recognized that the competition between the three main business actors in the field, which are Unilever, Procter & Gamble, and Colgate (Hauser Furstace, Inc., 1994), is becoming extremely fierce, that is why CP decided to shift the focus of their competitive advantage and target the, internally so called, ‘high growth markets’ (CP Annual Report, 1996). High growth markets, according to CP’s understanding, are the developing countries that possess a potentially high customer base. Colgate-Palmolive decided to enter Latin America (Mexico, as the geographically closest high growth market), expanding then to Asia (India in 1937, after the country’s independence from the colonization by the UK in 1930s, and Philippines – currently the 5th biggest Colgate market in Asia), Africa and Central and Eastern Europe (Poland, Baltic States). Colgate was one of the pioneers in recognizing that following the multi-domestic or international strategy of internationalization is not enough to maintain  their competitive advantage and that the company has to allow a certain degree of adaptation in order to comply with each country’s customer needs. Colgate-Palmolive is extremely dedicated to their worldwide brand, and does broad research in order to introduce the most accurate products into the right countries. For instance, in the 90s Polish CP product developers came up with the idea of the Colgate Herbal toothpaste and the Palmolive Naturals series after finding out that Polish customers prefer more natural cosmetics – after a successful introduction to the Polish market, CP decided to expand these lines of products further internationally (Broniewicz, 1997). Currently CP sells sixteen different kinds of toothpaste in the US, while in the UK they are selling twenty-two distinctive varieties (Colgate.com, 2012 ). 2.3 The outline of the main foreign market entry modes employed by the company As mentioned in previous paragraphs, after developing the business into a successful one in the US, Colgate decided it is time to become a MNC and conquer the market internationally. The first international cooperation was made in 1914 (Economictimes.indiatimes.com, 2013), over a hundred years after the company was first established, with a neighbor country, Canada. The choice was a safe one given the fact both countries are very similar culturally, politically, and are known to have the largest trade relationship in the world, hence there wasn’t much risk in this move (Kafchinski, 2013). Next, after the company’s first successful installation in a foreign (although similar) country, they got hungry for the success and wanted to continue the expansion. However this time, given the present strong competition in the industry in North America, CP decided to target other, mostly less developed countries in Europe, Asia, Latin America and Africa in order to take advantage of the â€Å"new entrant’s† position (New York Times, 2013). The 20’s were the years of considerable expansion into other continents. The first country was France, oldest ally of the US to its role in the American Revolutionary War, plus presenting an attractive and economically similar market. Perhaps the Canadian experience with Quebec, which is a French speaking/cultural province, enticed Colgate to move to France, where the firm’s second subsidiary was opened in 1920. Further that year, now having  the courage to enter further (for the moment westernized) markets, CP expanded to Australia, the United Kingdom, Germany, and Mexico (Answers.com, 2013). We can observe that Colgate opted in expanding in culturally or economically similar countries in the first place (which reflects the Uppsala Model) to then have the strength and courage to enter further countries lik e Mexico. After the successful moves, they finished the year by expanding to more distant (physically/economically/culturally) countries: the Philippines, Argentina, Brazil, South Africa, and waited till 1937 to move to India. It is clear to see that location, culture and economy, were essential criteria in deciding which countries CP would enter. In addition, Politics have also played its role as one of the main determinants of entry choices. For instance, Poland and other eastern European countries have been entered in the late 80’s, due to political reason that strongly affected the market’s availability in previous years. In 1995, CP entered Russia and other central European/fast growing markets (Colgate.com, 2013). Taking the example of Poland, Jerzy Starak, an energetic entrepreneur played a key role in developing the business in that new part of the world. He agreed to set a Joint Venture with CP (Starak initially owned 49% of shares, whereas CP owned 51%) as he thought th e business had a huge potential. Colgate-Palmolive chose to set a JV in Poland as it didn’t have much knowledge and social ties in the eastern European market, rather than going for a WOS, which would have been risky due to the lack of familiarity with the market, lack of information about the cultural and business practices, and very different turbulent, still communistic political and economic system. This strategic move allowed CP to gradually attain the necessary skillset to further penetrate the CEE countries – when CP decided to enter the Baltic states (Estonia, Latvia, Lithuania), the company was able to establish a wholly owned subsidiary in Riga, Latvia and then export CP products to Estonia and Lithuania through local distributors – all this could be possible due to the learning process of operating in the eastern European region (Ludzie.wprost.pl, 2013). 2.4 The overview of the enterprise structures and controls used by the company Colgate-Palmolive has a hierarchical organizational structure. In the top of this organizational structure is the chief executive officer, Mr.  Ian Cook, who has a bird eye view of the organization in all parts of the world. Five continental senior executives follow the CEO. These executive officers are in charge of different continental block Market, which are European, North American, African, Asian, and South American. Below the continental managers are the country managers who are in charge of respective countries in which Colgate-Palmolive has a presence. The company’s organization structure has also the human resource managers and the information technology executives. The justification that Colgate-Palmolive has a hierarchical organization structure is that all decisions are made by the strategic managers at the top of the organizational structure. The graphical analysis of CP’s organizational structure is presented below. Figure 2. Colgate-Palmolive’s Organizational Structure Colgate-Palmolive has a divisional organizational design. The international divisions of Colgate-Palmolive face diverse legal and cultural constraints in different continents of the world. Grouping international divisions develops specialized skills and abilities for dealing with international questions that do not arise in domestic operations. This divisional organizational design helps Colgate-Palmolive respond and adapt to differences in product types, product marketing and cultural differences of its various international locations. Divisional organizational design emphasizes people’s decision-making autonomy throughout the organization. An individual at various levels can become more involved in organization’s basic activities. Organization by following this structure puts more demands on individuals to deliver the highest level of business performance. On the other hand, the divisional organizational design has its shortcomings – it very often leads to repetition of services like local marketing and international marketing, local finance and international finance. This puts more financial pressure on the organization as it leads to greater operational costs and higher complexity of the entire system within the company. Based on the internal materials from CP’s employee workshop on the company’s strategy it can be stated that Colgate-Palmolive has harnessed a control analogy in five main areas, which can be further divided into two parts namely Strategic Thrust and their Management Process. The depiction of CP’s control structure is presented in Figure 3. below. Figure 3. Control Structure of Colgate-Palmolive 3. Evaluation of academic strategy frameworks for Colgate-Palmolive 3.1. Overview of the Bartlett and Ghoshal’s generic strategies framework In order to facilitate the understanding of the internationalization strategy of Colgate, it is essential to get oneself familiar with the Bartlett and Ghoshal’s generic strategies framework. According to the theory, in order to survive firms must do all that they can to respond to cost pressures affected by global integration and to the diverse customers needs which affect the demand for a greater degree of the local responsiveness. Bartlett and Ghoshal emphasize that the core competencies and skills of a company do not necessarily have to reside within the company’s home country; instead, multinational enterprises should develop their strategies from any of the worldwide operations (Hill, 2011). The two scholars developed four distinct strategies of entering a foreign market, which are: multidomestic, international, global, and transnational. Multidomestic strategy focuses on high level of local responsiveness and low level of global integration, whereas the global st rategy has an opposite approach of focusing on maintaining high level of global integration without taking into account the local responsiveness aspect. The international strategy does not require a great need for neither global integration nor local responsiveness. International strategy can bee seen mainly in the paper, textiles and machinery industries (Hill, 2011). Figure 4. Bartlett and Ghoshal’s generic strategies framework (Hill, 2011) Part of Bartlett and Ghoshal’s theory on multinational enterprises strategies, which we would like to focus on is the transnational strategy model. This model is an organized approach to internationalize into global markets while the firm works very hard to be responsive to local demand  while holding necessary central control over the global operations to ensure efficiency and learning within subsidiaries (Hill, 2011). 3.2 Evaluation of the Bartlett and Ghoshal’s framework on the company’s example After a thorough analysis of the internationalization process of CP, it has been found that the company followed in overall three out of four generic strategies, namely international, multidomestic, and transnational. At first, CP operated within the international strategy. CP entered markets which were of geographic or cultural proximity (Canada, France, Australia, etc.) in order to reduce the cost pressures, benefit from adapting and leveraging parent company competencies and have greater control over the foreign subsidies. The level of local responsiveness was relatively low, since the foreign customer base had similar taste and preferences, as well as the economic, legal and political structure of the host countries did not differ significantly from the ones in United States. As the competition in the industry was growing, CP realized that in order to maintain their strong position on the market they had to tap the market of high growth countries instead of focusing only on the developed ones, thus the shift of strategy towards greater localization and adaptation of offerings became inevitable. At that point CP focused on developing a more multidomestic approach to sense and exploit the local opportunities by building flexibility through resourceful and adjustable national operations. At the same time, Colgate-Palmolive never resigned from their international approach and headed slowly towards being a truly transnational business entity. After Colgate’s initial development in foreign markets through the international and multidomestic strategy, they eventually followed the transnational strategy where the company tried to achieve low costs through location economies, economies of scale, and learning effects, thus differentiating their products within different geographic markets and supporting the flow of information and skills between subsidiaries within the firm’s global network (Hill, 2011). CP recognized that entering the high growth markets is more challenging and simply replicating the company’s  products will not suffice, but a huge MNC like Colgate-Palmolive could not allow a complete shift from international to multidomestic strategy, that is why in order to develop global efficiency Colgate-Palmolive had to adapt the transnational model. We can observe that strategy in the degree of flexibility given to country managers and the fact that the company is always encouraging employees to share their ideas. A good example of that are the Colgate Herbal toothpaste and the Palmolive Naturals series introduced by Polish specialists on the Polish market and then introduced further worldwide. Figure 5. Bartlett and Ghoshal’s strategy framework of Colgate-Palmolive To conclude this part, in Bartlett and Ghoshal’s model the transition of expansion theory is basically from multidomestic to transnational OR international to transnational or global. In Colgate-Palmolive’s case the situation presents itself differently. The transition of CP’s internationalization strategy started from the shift from international strategy to the multidomestic one and then transformed naturally to the transnational strategy. Even though the company did not follow exactly the same scheme as presented in the Bartlett and Ghoshal’s framework, we can still assume the validity of the theory and present Colgate-Palmolive as one of the best examples of how to pursue the idea of ‘thinking globally, acting locally’ through the implementation of the transnational strategy. 4. Conclusion Colgate-Palmolive can’t be seen as a simple business, but more as a symbol of a successful MNC, where generations have struggled throughout history with changes in the market, politics, and different economies, in order to adopt the most suited strategy that permitted the company to get where it is now. We saw that Colgate didn’t just apply one model and succeeded straight away, but started by developing a solid base for the company in the US, and then slowly expanded internationally to similar countries where they could replicate their initial western products, to then expand further into other countries and continents by adopting a more locally aware strategy. After the second expansion phase, the company couldn’t just replicate it’s  products internationally as the cultures, and political systems of the other nations were too different; CP had to sense and exploit local opportunities. The production and management demanded more local awareness, hence the shift towards a multinational strategy. After over almost 200 years of developing the business and taking over the market internationally, CP seems to have found the â€Å"golden strategy†; Transnational. The national units contribute to the world wide integrated operations, and knowledge is developed by all actors, and shared amongst them. Global efficiency has been slowly but safely reached by Colgate thanks to its flexibility and reflex in capturing the market’s demands and opportunities, while staying cautious about cultural and political risks throughout history. 5. List of Figures Figure 1. The expansion and internationalization timeline of Colgate-Palmolive (page 4) Figure 2. Colgate-Palmolive’s Organizational Structure (page 7) Figure 3. Control Structure of Colgate-Palmolive (page 8) Figure 4. Bartlett and Ghoshal’s generic strategies framework (Hill, 2011) (page 9) Figure 5. Bartlett and Ghoshal’s strategy framework of Colgate-Palmolive (page 10) 6. Bibliography 1.Answers.com. 2013. Colgate-Palmolive. [online] Available at: http://www.answers.com/topic/colgate-palmolive-company#ixzz2l6GNWWiX [Accessed: 19 Nov 2013]. 2.Broniewicz, M. 1997. Nowe Szampony Palmolive Naturals. 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